KATJES

SWEET MUBARAK

When was the last time you saw a nationwide billboard flight entirely in Arabic? Exactly.

Since Katjes is officially halal-certified we decided that Ramadan 2026 was the perfect opportunity to launch an embracing campaign for Germany’s Muslim community.

Transliterated the copy reads “Iftaran shahiyan”, roughly translating to “Wishing you a delicious Iftar”.

CREDITS

My job: ideation, concept, copy & execution.
Team: Finn Gütschow (Senior Art Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)

Hundreds of billboards all around urban areas in Germany.

From right wing bubbles hate & bigotry spewed onto Social Media.

From the Muslim community our campaign was met with LOTS of love.

And you know what? F*** them. This is the type of work I am most proud of. It doesn’t provoke for no reason. It provokes for the right reasons. It’s clear, loud and unmistakble. It has a purpose.

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