KATJES
SWEET MUBARAK
When was the last time you saw a nationwide billboard flight entirely in Arabic? Exactly.
Since Katjes is officially halal-certified we decided that Ramadan 2026 was the perfect opportunity to launch an embracing campaign for Germany’s Muslim community.
Transliterated the copy reads “Iftaran shahiyan”, roughly translating to “Wishing you a delicious Iftar”.
CREDITS
My job: ideation, concept, copy & execution.
Team: Finn Gütschow (Senior Art Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
Hundreds of billboards all around urban areas in Germany.
From right wing bubbles, hate & bigotry spewed onto Social Media.
From the Muslim community, our campaign was met with LOTS of love.
And you know what? F*** them. This is the type of work I am most proud of. It doesn’t provoke for no reason. It provokes for the right reasons. It’s clear, loud and unmistakble. It has a purpose.
