AHOJ BRAUSE
100 YEARS OF FUN!
How do you celebrate the 100th anniversary of one of Germany’s most iconic brands? Well, with 100-year-olds, of course. Also important: lots of strippers, rap battles, and swiping hot guys on Tinder.
Riding on Ahoj Brause’s age-old motto, “It’s all just fun!”, we went to a real retirement home and completely turned the place upside down.
The fitting motto: “Hab Spaß, Alter!”
CREDITS
My job: ideation, concept, scripts & copy.
Team: Finn Gütschow (Senior Art Director), Moritz Simons (Senior Art Director), Lucca Cremer (Creative Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
