KATJES X IUCN RED LIST
THE RED LIST EDITION
Every fourth species on Earth faces extinction. That SUCKS. Especially when you’re Europe’s biggest vegan sweets brand: Katjes.
But what are you gonna do about it? Well, invent an entirely new product of course! Presenting: THE RED LIST EDITION – the world’s first fruit gums that help protect endangered species.
No stunt, no limited edition, no PR bullshit - just a real product.
CREDITS
My job: ideation, concept, copy & execution. Team: Finn Gütschow (Senior Art Director), Moritz Simons (Senior Art Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
