KATJES X IUCN RED LIST
THE RED LIST EDITION
Every fourth species on Earth faces extinction. That SUCKS. Especially when you’re Europe’s biggest vegan sweets brand: Katjes.
But what are you gonna do about it? Well, invent an entirely new product of course! Presenting: THE RED LIST EDITION – the world’s first fruit gums that help protect endangered species.
No stunt, no limited edition, no PR bullshit - just a real product.
CREDITS
My job: ideation, concept, copy & execution. Team: Finn Gütschow (Senior Art Director), Moritz Simons (Senior Art Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
Every sold pack donates to the IUCN Red List.
Generating over 100.000€ in donations so far.
Launched in thousands of supermarkets.
