TREETS
LIKE ALWAYS,
JUST VEGAN.
How do you get people to try out a new vegan snack? Well you take a golfclub and shoot it into their mouth - duh.
High fashion fits, striking colors, crazy experiments - is this still a candy campaign?
Presenting: “Like always, just vegan.” In 2024 & 2025 we launched back-to-back campaigns for Treets showcasing how vegan Treets are just as good as the regular ones - or even better.
CREDITS
My job: ideation, concept, copy & execution.
Team: Finn Gütschow (Senior Art Director), Matti Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
