THE OFFLINE SHITSTORM
LITTLE BIG CHANGE
Little Big Change is a true challenger brand in the diaper market: sustainable, bold and always standing up for what’s right.
Hence their claim: “Diapers that have something to say!”.
To prove that, we created a cheeky campaign for Germany’s general election. To fight off right wing politics, we launched the “World’s First Offline Shitstorm” #ScheissAufRechts
CREDITS
My job: ideation, concept, copy & execution. Team: Agnieszka Kalwak (Art Director), Anne Marie Brandner (Creative Director), Franziska Krüger (Creative Director)
