TARZAN!

Tarzan is, next to the ice bear, WICK’s most iconic testimonial. Throughout the 80’s & 90’s he was everywhere!

Almost 30 years later, we were asked to revive him. And boy did we! But how do you make a shirtless, screaming macho man work in 2024?

Well, you let him stay the shirtless, screaming macho man but turn him into a parody - throwing him into New York City and right into a bodega!