KATJES
ES STECKT GENUG TIER IN DIR!
Nobody likes to be lectured. But how do you convince people to change from normal sweets, that use animal gelatin, to vegan ones?
Well, you simply confront them with an entertaining truth: there’s already enough animal in you!
And that’s exactly what we did for Europe’s biggest vegan candy company: Katjes.
CREDITS
My job: concept, copy, script, execution.
Team: Finn Gütschow (Senior Art Director), Mattie Lietsch (Executive Creative Director), Johanna Schmidt (Executive Creative Director)
